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Austin, Texas

Southern roots.
Premium craft.

Premium Texas apparel and home goods — designed in Austin, rooted in heritage, built for the long haul.

Free gift with every order!
Secured Payments
Customer Service

Curated collection

Featured Products

Man wearing orange Southern Roots tee with Texas silhouette and roots designBest Seller

Southern Roots Tee

$30.00

Man wearing green Texas Star tee with black Texas silhouette and star cutout

Texas Star Tee

$25.00

Kid wearing blue Don't Mess with Texas tee with Texas flag designNew

Don't Mess with Texas Tee

$25.00

Black tote bag with Texas flag heart design

LOVE for Texas Bag

$30.00

Three Texas-themed koozies in beige, purple, and black

Texas Koozies (3-Pack)

$15.00

Texican tee flat lay with hat, scarf, jeans, and accessories

Texican Tee

$30.00

Beige drawstring bag with Deep in the Heart of Texas design

Deep in the Heart Drawstring Bag

$25.00

White pillow with Texas silhouette filled with bluebonnet flowersHome

Bluebonnet Texas Pillow

$35.00

Woman wearing Southern Roots tee with hat and plaid jacket

Apparel

Southern Roots Collection

Tees, totes, and everyday carry — all Texas-rooted, all authentic.

Texas Star pillow on cozy blanket with rustic decor

Home Goods

Pillows, Throws & Accents

Bring Texas warmth into any room with our home collection.

Dog wearing LOVE for Texas red shirt

For the whole family

Even the pups rep Texas

From toddlers to fur babies — Texas pride for everyone.

Our Story

A love letter to Texas

State 28 started with a simple idea: Texas pride deserves better than gas-station souvenirs. We design authentic apparel and home goods that celebrate the real Texas — Big Bend sunsets, ranch life, tailgates, and front-porch conversations.

Every order ships with a free gift, because generosity is the Texas way. We're building something that lasts — premium quality, authentic design, and a warm community.

What sets us apart

Authentic designs

Rooted in real Texas culture — not generic clip art on a blank tee.

Premium quality

Building toward flagship-grade: cotton pique polos, micro-embroidery, and tighter QC.

Community first

A free gift in every order. Warm service. The kind of brand you want to tell friends about.

Built in Austin

Created by Austinites, for Texans — and anyone who loves the Southern way of life.

Get in touch

Contact

Want the current lookbook, wholesale info, or just want to say howdy? Drop us a note.

Austin, Texas 78745